Metro Sportswear has been manufacturing the Canada Goose brand since 1957. The company had branded its products and itself under the name Canada Goose since 2000. The company was registered as Snow Goose in Canada when down-filled jackets were introduced in the 1990s. Subsequently, the company registered the name Canada Goose in 2000 and now distributes all of its products under the Canada Goose brand. The company headquarters are located in Toronto, with a regional headquarters located in Stockholm, Sweden.
In June 2010 the company opened a European office in Stockholm, Sweden, its first corporate office outside of Canada. The office, home base for Canada Goose's European operations, focuses on key markets for Canada Goose including Sweden, Norway, Denmark, Iceland, France, Andorra and Germany. In 2011, the company had acquired Engineered Apparel, which had been a contractor for Canada Goose for several years prior to the acquisition. The company was brought under the name Canada Goose.Dani Reiss is the current President and CEO of the company, being the grandson of the company's founder, Sam Tick.
Canada Goose manufactures a wide range of canada goose jackets, vests, hats, gloves and other cold weather apparel designed for extreme cold weather conditions. Canada Goose fills all its coats with a blend of goose and duck down to ensure warmth, it also utilizes coyote fur on the hoods." The jackets are known to be a highly fashionable garment.
The garments have been popular in Scandinavia since 1998, and became popular in Canada in about 2008.Many celebrities have been seen wearing the jackets, though the company does not pay them. These celebrities include Drake, Matt Damon, Emma Watson, Hilary Duff, Hayden Christiensen, and Maggie Gyllenhaal. In addition, the jackets have appeared in some Hollywood movies with actor Nicolas Cage (in National Treasure) and actresses Jessica Alba (in Good Luck Chuck) and Kate Beckinsale (in Whiteout) wearing the jackets. In the movie The Day After Tomorrow, which chronicles earth entering a modern-day ice age, Canada Goose jackets are worn by research scientists representing the National Oceanic and Atmospheric Administration. The expedition parka are also standard issue for participants in the United States Antarctic Program. The jackets were also worn by non-playable characters in the video game Deus Ex: Human Revolution.
Canada Goose outlet has created a webpage outlining their concerns about counterfeiting and what the public can do to report crime. On July 21, 2011, Canada Goose issued a press release advising that they now have a hologram sewn into every jacket as proof of authenticity.
There have been a number of incidents in which counterfeit Canada Goose jackets are often sold online. Often time these fake coats use fur from dogs or cats instead of coyote fur. In addition, instead of using goose down in the coats, insulation called feather mulch is used. The insulation used in counterfeits is not quite as effective as goose down and it can often include bacteria and mildew.
In late January 2012, Canada Goose jacket launched a lawsuit against International Clothiers Inc. in the Federal Court of Canada for trademark infringement. The allegations pertain to intentionally misleading Canadians to buy low-quality replica Canada Goose brand products that use imitation embroidered patches and logos to mimic the Canada Goose Arctic Program design trademark. The specific International Clothiers Inc. product lines in question are the foreign manufactured: Canada Weather Gear and Super Triple Goose. Canada Goose claims that unfair business practices were used including publishing print advertisements to promote the jackets as Canada Goose products, which they are not. Canada Goose wants the Federal Court to force International Clothiers to stop selling the products and destroy their remaining inventory of jackets.
